I tested Samsung and LG’s best OLED TVs side-by-side, and we’ve never been more spoiled for choice — here are the key ways each one beats the other in the real world | Daily Reports Online
The Samsung S95F was our TV of the Year last year, thanks to its excellent picture quality, effectiveness in a bright room and superb gaming capabilities. It edged out the LG G5, the S95F’s flagship rival, for the honors — but needless to say, both these models were top-tier performers and contenders for our list of the best TVs. So I’ve been relishing testing their successors side by side.
I’ve already tested and reviewed the LG G6, the G5’s successor, and it earned five-stars in my LG G6 review. It’s one of the best OLED TVs I’ve tested this year, especially for bright room viewing (more on that later).
Now, the S95F’s successor — which is called the Samsung S95H in the US, and the S99H in the UK (and there is a separate model called the S95H in the UK, which is different to the US’ S95H. Clear? Great…) has arrived in our test room, so I put the S95H/S99H and G6 side-by-side to see which flagship OLED comes out on top.
Colors
Color reproduction on both these TV’s predecessors has been superb in the past, so I was keen to see how the two new models would fare. I started with Speed Racer on 4K Blu-ray, which I recently reviewed as part of the June 2026 Blu-ray Bounty, and boy, does it have some impressive colors.
With both TVs set to their respective HDR Movie modes (called Cinema Home on the G6) colors are bold, punchy and vibrant on both TVs, perfectly delivering the hyper-saturated, cartoon-esque look of the movie.
Colors practically exploded on screen on both TVs. Looking closer, the G6 has deeper, richer colors which add a more 3D-like effect to the picture, while the S95H/S99H’s are on the more natural side. Blues, greens, purples and yellows appear more true-to-life on the S95H/S99H, while the G6 opts for dazzle.
One thing I found very interesting however was how each TV rendered red. In some scenes, I noticed that the S95H/S99H made these red details look more orange, while on the G6 they had a much more candy-apple red look that felt more accurate to the movie. This was clear in a scene with the red shelves, walls and floors of the Racer family garage, shown above.
In the close-up shot of Speed Racer during a race shown above, the red of his seat and the M logo on his helmet was deeper and bolder on the G6, looking a little pale on the S95H/S99H. For any red tones, I preferred the G6’s saturation: for this movie at least, in these modes.
For the record, in terms of measurements, the S95H/S99H scored 2.2 SDR color accuracy and 99.97% UHDA-P3 and 89.3% BT.2020 HDR color gamut coverage, to the G6’s 2.3 SDR color accuracy, 99.3% UHDA-P3 and 83% BT.2020 color gamut coverage (measured after its most recent update as of July 3rd 2026). So, these two generally measured about the same in these major areas.
When it came to skin tones, I found myself drawn to the S95H/S99H. The G6 clearly favoured red in Cinema Home, hence the deeper reds in objects. To some, the skin tones of characters on the S95H/S99H may have looked a little washed out, but I found the highlighting red tones in people’s faces, such as their cheeks, during close-up shots to be a little distracting.
Image 1 of 3
Switching to La La Land, with both TVs in Movie mode, the more natural colors worked in the S95H/S99H’s favour. At the spring pool party, Mia’s yellow dress was vibrant on both screens with some gorgeous visual pop, but the yellow looked more authentic on the S95H/S99H. In the background, the green bushes were deeper on the G6, which gave them a nice, rich look, but again I felt the softer green of the S95H/S99H suited the movie better.
Later on, a close-up shot of Mia, the G6 again showed off the red tones in her skin, while on the S95H/S99H, her skin tone was uniform, more lifelike. In the ‘City of Stars’ scene, as Sebastian walks along a pier at sunset, both TVs accurately delivered the gradation of the sky, which goes from purple, to orange, to pink, accurately and while the G6 again had that richer look, the S95H/S99H had a bit more punch in the paler tones.
Contrast and dark room viewing
Moving onto darker movies, I started with The Batman, my reference disc for darker scenes. The Batman is a very dim movie (mastered at a max of around 400 nits) so it can be tricky for any TV to accurately display.
As both TVs have effective reflection handling layers (more on that below), I tried out the movie in Filmmaker Mode in a brightly lit room — and of the two, the G6 better preserved richer black tones with crisper textures and contrast. The S95H/S99H was much dimmer, and although the matte screen blocked mirror-like reflections, the movie was harder to watch.
Switching to Movie mode on both TVs, it then became a much closer call. Watching the subway scene, as Batman stands on a dark subway platform, both TVs delivered strong black levels with good shadow detail. The S95H/S99H had the more uniform picture of the two overall in Movie mode.
Switching to darker viewing conditions, and switching back to Filmmaker Mode, the differences between each TV was much more apparent. While both TVs still delivered strong contrast, shown in scenes with bright lights against dark backgrounds such as the Batcave and the crime scene at Mayor Mitchell’s house, the S95H/S99H actually delivered noticeably deeper blacks.
In some cases they were too deep, as it did exhibit some black crush, which resulted in loss of shadow detail. In the same subway scene from before, the background became mostly ineligible on the S95H/S99H. On the G6, these same details were preserved, but the picture was much brighter and the darker areas on screen weren’t as satisfying. Despite the black crush, I found myself drawn to the S95H/S99H’s more uniform picture.
Image 1 of 2
Next I switched to ‘brighter’ movies with dark scenes, and went back to having brighter conditions in the room. In Fight Club, back in Filmmaker Mode, the G6 had the more impactful contrast and richer black tones.
As Marla and the narrator talk in a dimly-lit shop, the S95H/S99H’s matte screen created a haze effect across the screen, affecting some dark tones and made textures look a little softer. The G6’s glossy screen had crisper textures and deeper blacks with more impactful contrast. But switch to Movie mode and, again, it was a toss up as to which looked better.
Using a scene from space in Alien: Romulus in Movies modes, both TVs delivered rich black tones with a good amount of white stars dotted throughout, something some cheaper TVs I’ve tested can’t reproduce as cleanly. Again, in Filmmaker Mode, the G6 was the more engaging picture with the inky blacks, but the S95H/S99H did a better job handling reflections on this occasion, while still delivering powerful contrast. So let’s dig more into reflections and visual punch.
Brightness and reflections
OLED TVs are getting brighter. Once struggling to hit over 1,000 nits HDR peak some years ago, this is easily surpassed now, on both flagship and mid-range models.
I measured the S95H/S99H as hitting 2,739 nits HDR peak brightness (10% window) in Filmmaker Mode, as well as 449 nits of fullscreen HDR (100% window). In HDR movie mode, the S95H/S99H hit 2,751 nits peak and 450 nits fullscreen.
The G6 in the same modes, after a re-test with a new firmware update, hit a staggering 3,004 nits peak (10%) and 451 nits fullscreen brightness in HDR Filmmaker Mode. In HDR Cinema Home, the G6 hit 2,207 nits peak and 365 nits fullscreen brightness.
How did this translate into real-world scenes? Using some snow scenes from the Spears & Munsil UHD Benchmark, both TVs, set to Filmmaker Mode, showed punchy white tones with plenty of vibrancy, but the G6 had that little bit more depth in some areas. Generally, however, the S95H/S99H had the brighter picture in larger white areas, during a shot of a snow-covered ground or a white sky.
In movies, going back to Speed Racer, Speed’s white Mach 5 car and helmet appeared brighter on the S95H/S99H, especially in Movie mode, which makes sense based on the 500 nits peak HDR difference between the S95H/S99H and G6 in that mode.
However, the G6 again had that satisfying glint that drew the eye more. In daytime scenes, the S95H/S99H again showed higher overall brightness, especially in lighter colors like green and yellow. But, the G6’s richer colors sometimes gave it a perceived sense of higher brightness through its boldness.
In another scene from Fight Club, again in Movie mode, as the narrator stands over an overturned car in the day, the clear, blue sky was noticeably brighter on the S95H/S99H. The G6 still showed good brightness, but it wasn’t as impactful as the S95H/S99H.
I’ve touched on bright-room conditions and reflection handling above, and both these TVs are impressive on this front. The S95H/S99H’s anti-glare screen does an excellent job at eliminating mirror-like reflections, turning them to a haze. While it would beat every other OLED TV in brighter rooms, the G6 is more than a match for it.
The S95H/S99H is brighter than the S95F, and while this does mean its overall picture quality next to the G6 is improved, delivering more powerful contrast, I still prefer the G6 for bright rooms… in Filmmaker Mode.
In Movie mode, however, it again becomes a very tight call, edged by the G6 for me. I just preferred the preservation of contrast over the out-and-out reflection handling.
Which do I prefer?
In these tests, the LG G6 proved to have bolder colors, with better black levels and punchier highlights in brighter conditions (still with great reflection handling). The Samsung S95H/S99H showed better skin-tone accuracy, better contrast balance and black tones in dark room viewing, and higher perceived fullscreen brightness.
Deciding between these two TVs is no easy task. Both deliver outstanding picture quality, with their own strengths, and superb gaming experiences. It’s never been a closer contest. So torn am I between the two, I’m saying you can’t really go wrong with either. It will come down to price and what you’re looking for — though while I’ve only focused on picture here, I do know that a lot of people are put off by the huge frame on the S95H/S99H, and that might make the difference.
If you want Dolby Vision HDR, bolder colors and better contrast with richer black levels in a bright room, go for the G6. If you want HDR10+, a more accurate-feeling picture out-of-the-box in a dark room, and a TV that beats the most challenging reflections, go for the S95H/S99H. Honestly, both TVs can do pretty much everything.
If I had to choose one today, it would be the LG G6. Not only does it have the better black level performance in brighter rooms, but right now, it’s cheaper in the UK (where I am) and Australia, with a 55-inch G6 costing $2,299 / £2,099 / AU$3,499, while the S95H/S99H 55-inch costs $2,199 / £2,399 / AU$3,999. If I were in the US, or if the prices switch here, I could easily change my mind: it’s that close.
Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.
