An advert for Powerade shown during a hydration break at World Cup 2026

How to watch World Cup 2026 ad-free | Daily Reports Online

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From Folarin Balogun’s suspended ban and Cristiano Ronaldo’s shortened suspension to the treatment of Iran and referee Omar Artan, so many aspects of World Cup 2026 have defied belief. But the brazen introduction of full-screen hydration break ads arguably tops the lot.


From the moment the USA was confirmed as a co-host, there were light-hearted rumours that this beautiful game of two halves could be disfigured by the introduction of additional breaks for commercials, a la the NFL and NBA.


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