‘Acoustically speaking, we are developing the sound of all future PlayStation audio products’ — Audeze marketing director teases what’s next for its Sony collaboration, including new audio hardware that is in ‘various stages of development’ | Daily Reports Online
- Audeze is “deeply involved” with the creation of future PlayStation audio tech
- Peter James, marketing director at Audeze, says there are products in “various stages of development”
- He adds that it’s Audeze’s goal to bring gamers “better sound”
Premier audio brand Audeze is growing its partnership with Sony and is currently “deeply involved” with the development of future PlayStation audio hardware.
Sony acquired Audeze, a leading audio technology brand and pioneer of high-end gaming headphones, in 2023 to continue its focus on innovation in PlayStation audio. Audeze still operates independently and continues to develop multi-platform products, while also benefiting from access to the PlayStation ecosystem.
Speaking to TechRadar Gaming Managing Editor, Rob Dwiar, during a visit to its California HQ, marketing director Peter James called the partnership “unique” considering Audeze still runs as its own brand.
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However, Audeze’s “primary function within PlayStation is to develop the next generation of PlayStation audio” and to always offer the “best performance” and “the best sound,” he went on to say.
“We’re more deeply involved with the creation of PlayStation audio products [than ever before], where you could kind of think of us as the audio Skunk Works for PlayStation.”
In terms of specific ways of approaching PlayStation audio products’ development, James said, “acoustically speaking, we are developing the sound of all future PlayStation audio products,” while he also revealed that there are products that have yet to be released and are in “various stages of development.”
The marketing director described how Audeze aims to bring the audio quality of planar magnetic drivers to a wider range of people, and being part of Sony and PlayStation can boost that enormously. “[We’re] bringing people to better sound, who in many cases wouldn’t know what planar magnetic technology is, [and] wouldn’t know why it sounds better.”
“They’re going to buy [an official headset] because it’s a PlayStation headset, but now they’re getting an elevated audio experience, and potentially, once they become aware of it, chasing down even more elevated experiences,” James said.
“The more people get those [drivers], the more that raises their expectation of the next headphone they buy”, he went on to say.
He added that the path ahead is going to make Audeze hardware and the tech more “more ubiquitous” and more accessible: “Previously, the most accessible planar gaming headset was $299, and then we went with Sony and made it $149 [with the Pulse Elite headset], so it’s slowly pushing its way down to be much more accessible.”
And with Audeze adding another planar magnetic gaming headset to the market in its Audeze Maxwell 2 ANC, as well as being part of every PlayStation audio product henceforth, the future is looking bright and full of premium audio for gamers.
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