Fitbit’s new screenless Whoop-style tracker is a better fit for the brand than a smartwatch — it’s a return to the ‘almost invisible’ pedometer of 2008 | Daily Reports Online
It’s pretty much an open secret at this point that Google is making a new Fitbit fitness tracker. In a teaser video posted on Instagram, the tech giant’s brand ambassador and ‘performance advisor’, basketball legend Steph Curry, promised that something big (or in this case, small) was coming, while wearing a conspicuous screenless wristband. The…










