EMBRACING THE COLOURS OF NATURE: THE FUTURE OF SUSTAINABLE BEAUTY

EMBRACING THE COLOURS OF NATURE: THE FUTURE OF SUSTAINABLE BEAUTY

FUTURE OF SUSTAINABLE BEAUTY The beauty industry has experienced a significant rise in demand for natural ingredients over the past few years, reflected by major players such as L’Oreal, P&G (Procter & Gamble), Unilever and Beiersdorf, committing to having 95% of their products fully natural by 2030. However, despite this trend, many personal care brands remain steadfast in their…