Dell un-retires its iconic XPS brand at CES 2026: "We're getting back to our roots"

Dell un-retires its iconic XPS brand at CES 2026: “We’re getting back to our roots” | Daily Reports Online

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After attempting a major branding overhaul of several of its major PC lines last year, Dell appears to have reversed course and is reviving the XPS brand at CES 2026.




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