Dreame has expanded its remit to ‘literally anything’ and I’m not sure it’s good news for one of my favorite vacuum brands | Daily Reports Online
Dreame began life as a robot vacuum brand, before going on to add other air-focused appliances like manual vacuums and hair dryers to its roster. It’s only been around since 2017/18, but in that time it has established itself as a major player in these markets – it features prominently in both my best cordless vacuum and best robot vacuum rankings.
So I was excited to see what Dreame would be showcasing at CES 2026. I was expecting a new robot vacuum, perhaps some innovative air purifiers. What I was not expecting was for Dreame to announce its entry into literally every corner of the home. I’m not exaggerating – if you can think of a home appliance, Dreame now has one in its lineup.
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The vision, according to the press release, is to evolve from “a standalone smart device brand to a comprehensive provider of connected lifestyles with an ecosystem now covering the home, garden, outdoors, and on the move”. The tagline it’s going with is “All dreams in one Dreame”, which makes no sense at all.
Too far, too soon?
I’ve tested a number of Dreame gadgets, and have almost always been impressed, but I’m wary of this latest expansion. It all just seems too fast and too wide-reaching for it to have been done with the required care and expertise. The difficulty I’ve had in getting any information about the individual products I was most interested in hasn’t reassured me any further.
Previously, Dreame’s category expansions have made sense. There’s crossover between the mechanics of a vacuum cleaner and a hair dryer, for instance. I can see how a brand that knows its way around a robot vacuum could also make a great lawnbot.
But I’m struggling to see how those skills might translate into coffee machines or TVs – both categories that are highly specific, and which require specialist knowledge and skills to excel in. The same goes for things like smartwatches and action cameras.
Of course, I haven’t tested any of the new gadgets yet – I’ve only seen them displayed and demoed, which isn’t a reliable way to judge any product. The proof will be in the testing, and I hope to be pleasantly surprised.
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